>Christmas Holiday Spending & Retail Buying Trends 2005-2010 – Sales Predictions

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Five-year Comparison of the NRF BIGResearch Christmas Holiday Consumer Intentions and Actions Survey, 2005 – 2010: from Microsoft Office 

Average Amount Consumers Planned to Spend For Gifts

$688.87 – 2010
$681.83 – 2009
$694.19 – 2008
$755.13 – 2007
$750.70 – 2006
$734.69 – 2005

Average Amount Consumers Planned to Spend for Christmas or Holiday Decorations
$41.51 – 2010
$40.70 – 2009
$42.90 – 2008
$46.01 – 2007
$44.11 – 2006
$40.67 – 2005

Average Amount Consumers Planned to Spend for Christmas Holiday Food
$86.32 – 2010
$90.14 – 2009
$79.26 – 2008
$87.55 – 2007
$86.54 – 2006
$87.34 – 2005

Percentage of Consumers Planned to Spend on Non-Gift Purchases For Themselves
57.1% – 2010
52.9% – 2009
56.6% – 2008
56.0% – 2007
56.7% – 2006
52.9% – 2005

Total Amount Consumers Planned to Spend for Winter Holiday-Related
$688.87 – 2010
$681.83 – 2009
$694.19 – 2008
$755.13 – 2007
$750.70 – 2006
$734.69 – 2005

Percentage of Consumers Who Planned to Celebrate Winter Holidays or Participate in Halloween Activities:
91.7% – 2010
93.2% – 2009
93.6% – 2008
90.2% – 2007
93.0% – 2006
93.0% – 2005

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